Key points to increase website traffic
Make the right Title
One of the most effective ways to use your blog to increase web traffic is to have strong titles. Sounds like the easiest part of the process, but really, the right titles take some work. You want them to be short enough that they don’t get cut off on SERP displays, so it’s recommended to make them around 8 to 12 words total. This optimizes the length for social media displays as well, letting your title do the hard work of getting readers to click through.
Be active on social media
Social media is a great way to increase website traffic because it is all about the conversation. When you plant the seed in short-format social media that you have something important to say, people are going to want to visit your site to find out more. Share your blog posts but also come up with specific content for social media that ensures you have an active presence.
Go Where Your Consumers Are
Managing your social media presence effectively takes a lot of time and resources, and you don’t want to spread yourself too thin. Trying to be in all places at once will eventually start to impact the quality of the content you are posting and your ability to meaningfully engage with your followers. That’s why it is important to strategically choose which social media platforms you participate on.
Get Active in the Comments Section
Being active on social media goes beyond just sharing valuable content with your followers. You need to work on starting a conversation. Not only does this show that you are engaged with your consumers and care about their thoughts, it can also help you get to know your consumers on a more personal level and gain valuable insight into their wants, needs, and motivations. One of the best ways to communicate with your followers on social media is in the comments section.
Responsive Site Design
In today’s digital marketplace, mobile-friendly website design is no longer optional. As more and more consumers are using their mobile devices to get online and look up information, it’s important that you make sure your website design is responsive. Mobile users should be able to be access, view, and navigate your site from any device.
Attention to Site Speed
In today’s fast-paced world, most people do not have the time or patience to wait 30 seconds for a page to load. In fact, people may just move on to a different company’s site if your web pages do not load quickly. Not only do load times affect the user experience, but site speed can also impact your search ranking. Make sure that your site design and pages are optimized.
Easy to Navigate
Navigation is an important part of the user experience, and thus making your site easy to navigate is vital to boosting web traffic. If your website is difficult to navigate, most users will move on to another site in a matter of moments.
Include social media buttons
Social media is likely part of your marketing strategy, and adding social buttons to your site is an easy way to earn followers. You can add them for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and any other platform you use.
Make your site visually attractive
Visual elements add a lot to your website. They’re the eye-catching details that keep users engaged, and pages with graphics and photos are much more interesting to browse than those with only text.
One of the easiest ways to add visual interest to your site is by incorporating relevant photos and graphics throughout your written content. These immediately draws users’ eyes and make them more likely to keep scrolling through your pages.
Make a site that apt to your business
Your web design has a huge impact on how people perceive your business and the quality of your services.
If you already have an established brand, maintaining that brand on your site can go a long way in building trust with visitors. You want them to land on your site and immediately think of your business.
Create a simple and modern site...too much designs distract users and increase the chances of conversion to another site.
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